Paras Sehmar
Paras Sehmar joined the Chivas Brothers International Graduate Programme in 2019, representing Chivas Regal in the Middle East and North Africa. He has now joined the global Ballantine's team as a Marketing Associate. He is also a freelance music writer and creates his own music.
To shine in the programme as a brand ambassador, you need to immerse yourself into your market culture and embody the spirit of the brand."
"As a CBL Graduate you are exposed to such a broad scope of Chivas Brothers and Pernod Ricard business from commercial to marketing and in turn get wide visibility across the business."
Key traits of a successful Brand Ambassador according to Paras